I don’t want to count how many brands the star of the millennium endorse. I think we all can do that and may fail to remember all of them. And we all know how stars tweak the deals and endorse seemingly competitive products. Not that anybody is complaining. Like Shahrukh Khan endorses Airtel mobile service but vows for Dish TV DTH which is a competitor of Airtel Digital DTH service. (You may say what’s wrong with that and I am not goin to argue with u)
But Amitji has taken the seeming contradiction to a new level. We have all seen his advertisement for “Binani Cement”.
Now a days, there is another ad-Jaypee Cement-that is doing the rounds on news channels where Master Blaster Sachin Tendulkar appears. But the background voice is solely by Bachhan saab. Even at the end he reminds you the brand name “Jaypee Cement-Andar se solid”.
So as a Amitabh Bachchan fan, I am confused which cement should I use in the construction of my house that I am planning to start soon! On a more serious note, are the ad agencies blissfully ignore this because they love in any way to associate them with the few big brand endorsers in the market! Are the viewers so dumb that they will not notice it! Does it help the brand in the long run! It’s time marketers and ad makers come out with some better ideas.
Beyond The Obvious 